Entertainment News and Event Recaps

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What You Need for Successful Virtual Events

As a live events company, we weren’t too immersed in the virtual world until after our world shut down due to Covid. Over these many long months, we’ve learned skills that are useful, trying at times, and sometimes completely unpredictable. The week of Halloween in Atlanta gave us a new set of obstacles for 2020.

Access to electricity and a stable internet connection are key for doing virtual events. You have to choose your platforms or platform, know what works and what is difficult. Most importantly, you have to be able to take your clients through their process in the simplest and clearest way possible.

By mid-June, we had decided to narrow down our online platform offerings to just Zoom. We understood what we needed to be able to do, when we needed to do it, and how to cue up the different elements.

One fine Saturday, we lost internet. No big deal. It was a couple of hours before the event, so I reverse engineered what we’d rigged and used a hotspot as an easy hack for internet.

It worked! The following weekend, we had a power outage. This was more difficult, but again we were able to work through and around it with a universal power supply and a hot spot.

The most important lesson learned was that you always need a backup plan, a way to make things work when they’re not working.

Practice them. Document your solutions. Review them. Put them somewhere easily accessible that won’t drain your battery.

Remember: It’s your client’s event and their experience should be your primary focus!




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Three Easy Ways to Maximize Event Accessibility

Three easy ways to maximize event accessibility are through planning, event design, and technology. Event planners work magic behind the scenes to pull off their events. Without this effort, they couldn’t i​mplement the necessary details that create a thriving, welcoming environment.

Diversity and inclusion practices work best when weaved into the planning process. ​Here are three ways to showcase your skill and passion while accommodating everybody, including those with invisible disabilities.


In totality, your guest accommodations should be friendly to people living with disabilities, including the people whose disabilities are considered hidden.

When you announce your event, provide an accessibility statement and point of contact, or include clear instructions on how to request accommodations. Requests should share a deadline with RSVPs to avoid confusion. (Scroll to the end for 2 examples!)

If any guests are traveling from out of town, extend your communication to include details regarding hotel accommodations and transportation accessibility.


Premier event design unifies the gathering and refines your event. Take care to ensure the acoustics, lighting, and temperature are conducive to enjoying the environment you’ve promoted.

Prioritize the simple but significant details that effect whether or not someone can see, hear, or participate in what is being offered. Thoughtful seating arrangements, unobtrusive decor, and multiple access points to information are applicable examples.


If your event consists of any visual or auxiliary elements, p​lainly communicate what you are able to offer in terms of additional services and assistive technology.

Some examples:

  • ●  American Sign Language interpreters
  • ●  CART services (Real time closed captioning is preferred to computer generatedcaptions which sometimes fall short of total accuracy.)
  • ●  Visual and auxiliary aids
  • ●  Assistive communication devices
  • ●  Fragrance-free environments
  • ●  Quiet rooms
  • ●  Sensory rooms

Be prepared to provide information through alternative formats such as a brochure with large print. If you present any text, always use a mic and read it aloud while facing the audience.

While this list is not exhaustive, it ​is a great place to start​ in terms of creating a more accessible world and producing a flourishing event.

Be open to learning about new ways to deliver a positive, coequal experience to everyone at your events. (Or as we like to say it, keep inviting everyone to the table.)

Read below to check out 2 easy ways to set the right pieces into motion starting with your announcements, and happy planning!

Accessibility Checklist Example:

Check what is needed in order to participate:

___ Advance copy of slides to be projected
___ Allergies — List: ________________________
___ An assistant will be accompanying me
___ A service animal will be accompanying me
___ Assistive listening device
___ Braille
___ Captioning
___ Diet Restrictions — List: __________________
___ Gender neutral bathroom
___ Lactation room
___ Large print
___ Orientation to facility
___ Reserved front row seat
___ Scent-free room
___ Wheelchair access
___ Wheelchair access to working tables throughout room ___ Other: ________________________________


Provide an ​accessibility statement with a​ ​point of contact​:

We are committed to organizing events that are inclusive to all. To request information on accommodations and accessibility, contact [​ Full name & pronouns] at​ [email AND phone number] when submitting your RSVP. As a courtesy to those with allergies and environmental sensitivities, we are asking that our staff and guests please avoid wearing strong fragrances.

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Kid's Halloween Party

Can we have a clean Halloween?

Can we have a clean Halloween? Where will you spend the holiday this year? Staying home, going out? Invitations are pouring in, people are confused. Is it safe to go trick or treating? Can I go to my friend’s party?

All of it comes down to personal choices. Staying safe is on everybody’s mind. When it comes down to it, we are all starting to go shack-wacky from not being able to do what we love to do when we want to do it.

What kind of compromises are you making? Distancing? Masks? Sanitizing? Outdoors? Virtual?

The biggest challenge is how to get people not to hug each other and to keep a safe distance. We’re yearning for touch, for contact, and it’s a little like somebody eating ice-cream in front of you when you’re trying to cut out sweets.

Whatever you choose to do this Halloween, stay safe!

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Holiday Santa!

Holiday Santa is how to put the holidays back into the holidays.

Surprise your colleagues,  delight your clients, tickle your employees, and embarrass your adult kids (while secretly thrilling them!).

Explore a fun and cost effective way to show your people that you care about them. The only thing people will remember about your gift is how they felt in the moment when they got it!

There’s a real Santa shortage this year, and we have put the best and the brightest together to find ways to salvage joy for 2020!

*Ask us about Santa-Bombing your next Annual Shareholders’ Conference!

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