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What is a ‘Pop Up’ ?

Lip Print with Pop-Up Pop out printed on it

What is a Pop Up?

What is a Pop-Up and why do you need to know?

A Pop-Up is a simple name for an event that is unexpected, of short duration, a surprise, uses an unusual space as a venue, or any combination of the above.

What’s the difference between a Pop-Up and a traditional event?

In essence, a pop-up is your rowdy teenager (novel, fun, rule breaker) and a traditional event, a Thanksgiving Dinner (you know what to expect, when to expect it, and you have a good idea of who’ll be there and what they’ll be doing and wearing.)

Why create a pop-up?

Could it be about novelty? Or better yet, surprise, intrigue, fun, or uniqueness? Show off your space, the activity, or even the exclusivity of the event. Looking to drive sales, donations, or build your client base quickly? Host a Pop-Up!

What are some examples of Pop-Ups?

Flash mobs, temporary Halloween stores, holiday markets are all versions of pop-ups.

Spread your party out by doing pop-ups—instead of one big bash where everybody feels overwhelmed, break it up into several small segments, mixing and remixing guests and elements—switching them out.

Or use a pop-up to showcase a new space, product, equipment, or way of doing things. Better yet, turn your pop-up into a road trip with dedicated vehicles that transport attendees from one unexpected stop to the next. Want to take it a step further? Deck out each bus with it’s own ‘costume’—decor + entertainer!

What kinds of entertainment do you want?

A Concessional Booth, (similar to our Contact-Free Entertainer Booth) is the perfect place to a) tell your story to someone who’ll listen; b) get unqualified, but heartfelt advice; grab a little nosh on the side.

Great for holiday parties (Halloween!), corporate events, wedding receptions, family reunions, retail events, new business launches, openings, or just a way to see your people, have you a blast and stay safe!

What’s not to love?

Contact us today and let’s get this party going!


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